NOKIA PESTLE ANALYSIS PDF

12 Feb Nokia Corporation styled as NOKIA, is a Finnish global company dealing with the information technology products. The head quarters of Nokia. Nokia Corporation PESTEL analysis is a strategic tool to analyze the macro environment of the organization. PESTEL stands for – Political, Economic, Social, . PESTLE Analysis for Nokia Corporation. Words Jan 6th, 8 Pages. These forces are present in the external environment of the organization, but are .

Author: Vukazahn Dodal
Country: Burundi
Language: English (Spanish)
Genre: Literature
Published (Last): 11 January 2005
Pages: 17
PDF File Size: 16.45 Mb
ePub File Size: 3.43 Mb
ISBN: 609-8-54687-443-3
Downloads: 74912
Price: Free* [*Free Regsitration Required]
Uploader: Yokasa

Firstly, Nokia need to place and improve the sample of products in every retail or store. Nokia is one of the companies that take the Porter 5 forces into consideration in term of its suppliers, competitors, costumers and new entrants.

Pest jokia of nokia A swot analysis evaluates the internal strengths and weaknesses nokia, samsung, apple, and pest analysis is a powerful and widely used tool for understanding.

Nokia have a great after sale service that creates maintain relationships such as warranties, feedback system about the products replacement and repair services. They provide mobile phones with nokai features such as camera strength, screen sizes, processers etc. As far as the business of the mobile phone company in India, the company has to follow minimum wage laws and the company has to pay the same pay to the workers.

Place Nokia approaches selective strategy which focusing on their best potential market. Due xnalysis the popularity of mobile phones, mobile phone is not just a simple communication tool, but become a partner in the day-to-day life and nokia pestle analysis friends.

It is the time for Nokia to change its norms and to set new benchmark for the Company. It is estimated that at this rate of Peztle, Nokia can gain back the Sales in the next years. They provide mobile phones with different features such as camera strength, screen sizes, processers etc. Different markets have different norms or environmental standards which can impact the profitability of an organization in those markets.

Place Nokia approaches selective strategy which focusing on their best potential market. In a global perspective, the UK political system based upon parliamentary democracy may provide Nokia with relatively low risk political environment in which to operate within.

Nokia played a very significant job to boost the mobile telephony sector through its technological expertise in other fields. They should understand the nature of the people, who buy these products. Nokia needs to confirm that where it can set its business operations to get maximum profit.

Reputation of a brand is predominately determined by the performance of its people, hence the overall performance of the firm.

PEST Analysis of Nokia | Business Teacher

Psychographic Segmentation Lifestyle Market Targeting Selective specialization Nokia has selected a number of segments and come out with product for each of them thereby ensuring its presence in the complete market. Process The process of giving services, the pwstle of its delivered is very important to customer satisfactions. Where they may be less clients who have the ability to buy the product and get various services of Nokia due to a dramatically increase of unemployment in the UK 0.

Technological progress in the industry is very important in increasing nnokia success of any new Smartphone nokiia the market, as increase in the intensity of competition. Key technological development such as the internet have allowed firms such as Nokia to develop online business models which complement traditional bricks and mortar retail establishments.

Nokia gives pesle to Nokia Store Green channel in its application store which are resposible for collecting all the green-minded apps in one prstle place.

This may be represents a huge chance for firms like Nokia which is able to borrow large amount of money to realize the ambition of Capital expansion.

Besides, Nokia mobile phone is important for a global supplier of various aspects of international trade. Mobile phones now become a fashion element or decoration so that Nokia had launched more and more fashion phone such as Lumia series mobile phone. Even within a country often states can have different environmental laws and liability laws.

Socio-Cultural Due to the popularity of mobile phones, mobile phone is not just a simple communication tool, but become a partner in the day-to-day life and work friends.

Nokia has made a partnership with Microsoft for introduction of some innovative apps in its smart phones and this technological development has increased the trust of the clients over these handsets Academic sample papers, Transportation industry is a good case to illustrate this point.

PESTEL Analysis of Nokia

Nokia uses price skimming strategy which is at its introduction stage they have a high pricing on its product but as they grow they reduce their price drastically which attracts more consumer. Nokia has been promoting the farm and its new products nokia pestle analysis social network such as Facebook and Twitter and provide customers with ongoing promotional activities that the company has produced.

Some people like to have simple calling mobile phone and simple mobile phone will fewer number of apps are good for them. People like to jokia new changes and some technology, which can give them more convenience and novelty in the products can make them impress others. Nokia can put best efforts to operate globally in countries with high trend towards the cellular products.

This is a realistic target that which can be achieved by performing of carrying out these marketing strategies. The analysjs can also do online shopping, manage computer aided designs and bar coding, which are big technology advancements in the business to yield better result with the use of latest noka Ukessays, Nokia Ajalysis is operating in Communication Equipment in more than dozen countries and expose itself to different znalysis of political environment and political system risks.

What does Nokia have ;estle do in the legal field? Even within a country often states can have different environmental laws and liability laws. They keep on reminding the customer about their product and gives information about their new launches as well.

While micro environment factors such as competition norms impact the competitive advantage of the firm. One of the biggest threats of the Nokia Company is the cheap and the low cost Chinese mobile phone companies that are in the market, and also the big and fierce competition between the Smartphone companies which lestle be very difficult for Nokia to keep and enlarge their current market.

Nokia had applied for laws of copyright to avoid misuse of their products. Risk of military invasion Level of corruption – especially levels of regulation in Technology sector. Staffs always need to ask and listen to customers during introducing; offering products or services without any complain and please the customers.

PESTEL analysis provides great detail about operating challenges Nokia Corporation will face in prevalent macro environment other than competitive forces. Nokia solve the consumer problem abalysis a more efficient way or provide superior benefits compare to the solutions marketed by competitors. Overall, the current political factors is an opportunities for Nokia.